Project Description
A new nonprofit website with rebrand. Gedakina is well established for their work across New England, but their website does not reflect their true impact.They have an abundance of materials connected with this website showing the good work they do, but organization is a challenge.
About the organization:
Gedakina is a group of Native American/First Nations community organizers and traditional leaders, working with at-risk Native American youth to creating self-sufficiency, cultural awareness and caretaking of natural resources. They are extremely busy and their activities are very diverse.
The problem:
Gedakina is an amazing organization with a lot of ideas and many projects connected in complex ways to their central mission. When they talk about their website, they quickly get overwhelmed with the enormity of the task of explaining what they do to a new audience. There was just so much to talk about.
The solution:
Helping Gedakina to simplify their website really meant helping them to clarify their mission. What do they do? For who? Who do you want to know about that? It became clear that their primary activities were education and outreach to Native Americans in the New England area. Once that was clear we could distinguish who the audience of the site was: community members, volunteers, and donors. We created pages based on who would be using them, and buttons to bring the selected audience members right to their goal location.
USER FLOW: 3 TARGET AUDIENCES
COLOR PALETTE
MOODBOARD
